Yokohama Video Helps Consumers Save Money When Buying Tires - Tire Review Magazine

Yokohama Video Helps Consumers Save Money When Buying Tires

The latest release in Yokohama Tire Corp.'s consumer-friendly educational video series, "Tire Tips," focuses on smart buying tips for tires in a tough economy.

The latest release in Yokohama Tire Corp.’s consumer-friendly educational video series, “Tire Tips,” focuses on smart buying tips for tires in a tough economy. The video offers cost-saving advice, including when consumers should replace tires, how many tires at a time and what to consider in selecting an appropriate replacement.

“In these challenging times, people are trying their best to remain conservative with their spending, and part of that effort is to extend the life of their vehicle’s tire as much as possible,” said Fred Koplin, Yokohama director of marketing communications. “At some point, however, replacing the tires becomes necessary and the video walks the consumers through what to think about when that time comes.”  

The video (click here to watch – http://www.youtube.com/yokohamamotorsports#p/search/6/gQFQRQgTpik) is the sixth in the series, which began in 2010. Other topics include fuel efficiency; choosing between summer, all-season and winter tires; choosing the right tire for your truck; how to read a tire’s sidewall; and how to keep tires properly inflated. All are accessible on Yokohama Tire’s YouTube channel. (www.youtube.com/yokohamamotorsports)

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