The Yokohama Rubber Co. announced that it will launch a new edition to its fuel-efficient “BluEarth” tire brand for passenger cars in Europe and Asia from this spring. Most sizes of the new “BluEarth-A” have been awarded the European tire grading system’s C grade for rolling resistance and A for wet performance.

The application of a “nano-blend compound,” based on Yokohama’s advance compound technology, combined with an asymmetrical tread pattern provide “BluEarth-A” tires with superior wet grip while enhancing their fuel efficiency and abrasion resistance, noted the company. The “BluEarth-A” employs a “noise-controlled pitch” that contributes to a quieter ride by suppressing the incidence of uneven tire wear.

The tire’s unique profile holds up well under the weight of large sedans and helps ensure a high level of control stability. Yokohama has applied its proprietary aerodynamic technologies to reduce air drag and its dimple design on the tire shoulders help to further raise the tires’ fuel efficiency.