The 2010 Toyota Prius and the 2010 Toyota 4Runner are the latest additions to Yokohama Tire Corp.’s growing OE portfolio.
The third-generation Prius is sporting the Yokohama Avid S33D tire in size P195/65R15 89S, while the 4Runner is running on Geolandar G96B tires in size P245/60R20 107H.
The OE fitments cover the U.S. and Canadian markets, with the 4Runner fitment also available in Mexico.
Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.
Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.
New this year, the winning teams from each division will progress to compete out of state.
Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.
The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.
The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.
Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.
Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.
The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.
Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.
