Yokohama Tire Corp. will sponsor three NFL teams this season; the New England Patriots, the Chicago Bears and, Indianapolis Colts.
“The teams we’re sponsoring this season are all Super Bowl champions with passionate fan bases,” said Andrew Briggs, Yokohama director, marketing and product planning. “Each is a strong partnership that will increase awareness of Yokohama in their respective markets and help drive more foot-traffic into the showrooms of our local dealers.”
As part of its agreement, Yokohama will run media advertising across the team’s television platforms. Additionally, there will also be a social media component as well as an interactive booth in the Fan Zone with the Colts.
This is Yokohama’s first year sponsoring the I Colts, its second sponsor the Bears and in its third with the Patriots.