The Yokohama Rubber Co., Ltd. has signed a new partnership agreement with the MLB’s Los Angeles Angels.
Under the agreement, the Yokohama logo will be displayed at Angel Stadium for three seasons (from 2018 through 2020) including in the playoffs.
Yokohama Tire Corporation, the tiremaker’s U.S. sales and marketing subsidiary, originally entered into a partnership with the Angels in 2011 as part of its effort to raise awareness of the Yokohama brand in North America and contribute to local communities. The new three-year agreement extends the partnership with the Angels to a full decade. The Angels’ signing of Japanese two-way phenom Shohei Ohtani has focused even greater attention on the Southern California team and is expected to be widely covered by the media throughout the 2018 season.
