Yokohama Reports Record Breaking Sales - Tire Review Magazine

Yokohama Reports Record Breaking Sales

Yokohama Rubber Co. has announced its business and financial results for the first three quarters of 2017, including an increase of 39.7% in operating income while posting its highest-ever net sales for first three quarters.

Yokohama Rubber Co. has announced its business and financial results for the first three quarters of 2017, including an increase of 39.7% in operating income while posting its highest-ever net sales for first three quarters.

In Yokohama’s Tires segment, operating income rose 14.8%, to 19.0 billion yen, on a 7.3% increase in sales, to 333.1 billion yen. Yokohama gained operating profitability despite the adverse effect of upward movement in prices for raw materials.

In the original equipment market for tires, Yokohama’s sales increased solidly overseas, led by especially strong gains in China and Russia. Yokohama posted gains in unit volume, in sales value, and in operating income in replacement tires. Those gains included sales expansion in overseas markets, led by strong growth in Russia and in Southeast Asia. They benefited in Japan from the successful launch of the iceGUARD 6 studless snow tire and from strong sales for other high-value-added products.

Yokohama abides by the full-year fiscal projections that it announced in August 2017 for sales and earnings. Those projections call for profit attributable to owners of parent to total 30.0 billion yen on operating income of 50.0 billion yen and net sales of 660.0 billion yen.

The company has delayed its schedule for adopting the International Financial Reporting Standards (IFRS) but plans to begin disclosing IFRS-based results in February 2018.

You May Also Like

Apollo Tires debuts marketing campaign for longhaul truck tires at TMC

This campaign comes one year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

Apollo-Smart-Tires-campaign

Apollo Tires US debuted a new integrated marketing campaign titled ‘Smart Tires for Not Smart Roads’ at the TMC Expo in New Orleans, LA from March 4-7. This campaign comes a year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.

The campaign was shot in California City and Lake Tahoe, CA and begins by showcasing a variety of road conditions that long-haul truck drivers are no stranger to, including potholes, cracked roads and roads covered in snow and rain and how Apollo long-haul "smart tires" stand up to any test, the company said.

Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.

K&M-Totten-Tire-Owners-1400
Pilot to add 30 Southern Tire Mart shops to its travel center network

Over the next year, the company plans to add more than 30 STMP shops to its travel centers for a total of over 85 locations across the country.

McCarthy Tire Service promotes new VP of human resources

Ann Sadusky joined the McCarthy team in October 2018 and has directed its human resource department since that time.

McCarthy-Ann-Sadusky--1400
Bridgestone to supply 15 Daytona 200 riders with BattlAx tires

Among the 15 riders, three riders from YART Yamaha, the winners of the 2023 FIM Endurance World Championship, will join Bridgestone’s team.

Bridgestone-Daytona 200

Other Posts

General Tire reveals spring promotion for G-Max, AltiMax tires

Starting March 1-April 30, with the purchase of four qualifying passenger General Tires, customers will receive up to $70.

GeneralTire-GMax-AS07-2.0-1400
SRNA promotes new director of OE for four-wheel and two-wheel businesses

He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.

SRNA-Rick-Zimmerman
GRI appoints Barry Guildford as global commercial director

As the GCD, Guilford will lead the global sales and marketing organization of GRI.

GRI-Barry-Guildford
Goodyear reveals 40th Goodyear Highway Hero winners

Timothy VanNostrand of Northville, NY and Elijah Ramos of Victorville, CA won the honor and received awards from Goodyear for their actions.

highway-hero-t-vannostrand