Yokohama Tire Corp. has been named the Official Sponsor of the Pebble Beach Concours d’Elegance for the 12th consecutive year. The car show will take place on Aug. 21 at the Pebble Beach Golf Links in central California.
“It’s been an amazing 12-year partnership with the Pebble Beach Concours, the premier car event in the world,” said Alan Holtschneider, Yokohama director of marketing. “The Concours has been the perfect arena to promote our flagship Advan tire brand to consumers.”
The Pebble Beach Concours sponsorship agreement gives Yokohama brand name placement on every ticket, ad placement in the event program, and participation in a number of Concours-related events and activities.
Yokohama will also have a display open to attendees on Saturday and Sunday that is adjacent to the first tee and near the high traffic main entrance. The display will feature three of Yokohama’s ultra high-performance Advan tires – the all-season Advan Sport A/S, Advan Sport V105 and Advan Neova AD08R – as well as the new Geolandar A/T G015.
Additionally, Yokohama’s display will feature a “Drive to Win” contest that allows participants to complete a racing simulator for the PlayStation 4 game, Gran Turismo Sport (GT Sport). The driver with the fastest time will win a certificate for a free set of four Yokohama high performance, passenger or light truck tires up to 19 inches.
A Chelsea FC-themed Porsche GT 911 America with Advan ENV-R2 race tires will also be on display.
