Yokohama Avid S34 on New Mazda CX-3

Published: August 31, 2015

Avid S34 (Tire is larger than Mazda CX-3 size and wheel shown is not original equipment）

Yokohama Rubber Co.’s Avid S34 tires will come factory-equipped on the new Mazda CX-3 compact crossover SUV sold in the North American market.

The Avid S34 uses technology from the company’s BluEarth global tire brand that produces environmentally and socially friendly all-season passenger tires, the tiremaker said. The tire also provides higher fuel efficiency.

The new CX-3 features Mazda’s Skyactiv Technology and Kodo-Soul of Motion design.

The tiremaker said it is pursuing further tire development with BluEarth technology and the tires will be adopted as original equipment on new model eco-cars and hybrid vehicles.

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

By Christian Hinton

Published: April 16, 2024

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.