Women in Auto Care Announces 2017 Automotive Communications Awards - Tire Review Magazine

Women in Auto Care Announces 2017 Automotive Communications Awards

Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards.

Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, on Oct. 31, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”

Business-to-Consumer Awards

Television Commercial

  • DENSO: “Win” – DENSO Iridium Spark Plugs – NHRA Champion Jason Line

Print/Electronic Ad        

  • Federal-Mogul Motorparts: Independent Testing Ad – More Than 5X

Print or Digital Display Ad

  • Lumileds (PHILIPS Automotive Lighting): PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads

Direct Mail Piece or Campaign/Newsletter         

  • Federal-Mogul Motorparts: Garage Gurus- Garage Forum Newsletter

Magazine Article              

  • B’laster Corporation/Radius Communications: Penetrant vs. Lubricant, What’s the Freakin’ Difference?

Education Article             

  • Federal-Mogul Motorparts: PartsMatter.com

Video – Demo Video, Training, Educational

  • Dayco Products: Dayco – Timing Belt Replacement and Awareness

Brochures, Booklets, Handouts

  • Traction Factory/Snap-on Tools: Snap-on PT850 “Goldilocks Storybook”

Special Promotions/Promotional Events               

  • Federal-Mogul Motorparts: #ThingsWorthBrakingFor Contest

Car Care Clinics

  • Cowichan Auto Repair: Best Education Seminar

Posters and Signage        

  • Federal-Mogul Motorparts: POS Repair Shop – Fel-Pro Leak Awareness Campaign

Website

  • Lumileds (Philips Automotive Lighting): Philips Automotive Bulb Look Up

Social Media Campaign

  • Trico Products Corporation / Gelia: Defensive Driving 101 Shareable Videos

Application for Mobile Device

  • Federal-Mogul Motorparts: Garage Gurus App for Mobile Device

YouTube Video                  

  • Cottman Transmission and Total Auto Care: Transmission Physician Educational Video Series

Media Outreach Towards Non-English Speaking Audience             

  • Federal-Mogul Motorparts: Garage Gurus Training

Media Outreach to Female Audience    

  • EXTEND PERFORMANCE: Technician.Academy Podcasts

Best 360 Degree Marketing Campaign

  • Autoshop Solutions: Silver Lake Auto & Tire Centers Integrated Marketing Campaign

Business-to-Business Awards

Ad Campaign to Distribution/Retail Audience

  • GWC Warranty: Older & Bolder

Ad Campaign to Technician/Repair Audience    

  • Traction Factory/Snap-on Tools: Snap-on PT850 Product Launch

Ad – Best Use of Graphic (to either distribution/retail or technician/ repair audience)

  • TFI Envision, Inc.: Standard “The Turbocharger” Multi-Channel Campaign

Ad – Best Use of Copy (to either distribution/ retail or technician/repair audience)

  • Gates Corporation: Be System Smart Ad

Corporate Image Campaign         

  • Gates Corporation: Building Blocks Campaign

Campaign (to either distribution/ retail or technician audience

  • The NOCO Company: NOCO Brand Awareness Campaign for Distributor Tradeshow

Training Materials            

  • Autoshop Solutions: Building a Winning Culture: Bring Out the Best in Your Best

Magazine Article – Technical       

  • Mobile Air Conditioning Society (MACS) Worldwide: MACS Service Report October 2016

Magazine Article – General Market/Special Interest        

  • YourMechanic: Collaboration Over Competition: Dealerships and Disruptors Working Together

Newsletter to Customer or “External Audience”               

  • Federal-Mogul Motorparts: B2T/ Garage Gurus Monthly Newsletter

Logo Design/Usage          

  • EXTEND PERFORMANCE : Respect is Learned

Website – Analytics Showing Success of New Website     

  • Marx Group: Marx Group Website

Merchandising

  • Brake Parts Inc/NAPA Brakes: NAPA Brakes Ultra Premium Coated Rotor Launch Kit

Special Promotion and/or Promotional Event    

  • MAHLE Aftermarket Inc.: MAHLE “Drive With the Original” Promotion

Packaging             

  • Lumileds (Philips Automotive Lighting): Philips Ultinon Packaging

Social Media Efforts        

  • Purolator: Change Your Cabin Air Filter!

Blog       

  • GWC Warranty: Accelerate

App for a Mobile Device

  • A. Williams: NA Williams Rep Link

YouTube Video                  

  • TFI Envision, Inc.: Standard “The Turbocharger”

Advertising Campaign Case Study Video

Media Outreach to Female Audience    

  • EXTEND PERFORMANCE : Technician.Academy Podcasts

Best 360 Degree Marketing Campaign   

  • MAHLE Aftermarket Inc.: Introduction of the MAHLE Original Gaskets Brand

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH