Women in Auto Care has announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, on Oct. 31, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”
Business-to-Consumer Awards
Television Commercial
- DENSO: “Win” – DENSO Iridium Spark Plugs – NHRA Champion Jason Line
Print/Electronic Ad
- Federal-Mogul Motorparts: Independent Testing Ad – More Than 5X
Print or Digital Display Ad
- Lumileds (PHILIPS Automotive Lighting): PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads
Direct Mail Piece or Campaign/Newsletter
- Federal-Mogul Motorparts: Garage Gurus- Garage Forum Newsletter
Magazine Article
- B’laster Corporation/Radius Communications: Penetrant vs. Lubricant, What’s the Freakin’ Difference?
Education Article
- Federal-Mogul Motorparts: PartsMatter.com
Video – Demo Video, Training, Educational
- Dayco Products: Dayco – Timing Belt Replacement and Awareness
Brochures, Booklets, Handouts
- Traction Factory/Snap-on Tools: Snap-on PT850 “Goldilocks Storybook”
Special Promotions/Promotional Events
- Federal-Mogul Motorparts: #ThingsWorthBrakingFor Contest
Car Care Clinics
- Cowichan Auto Repair: Best Education Seminar
Posters and Signage
- Federal-Mogul Motorparts: POS Repair Shop – Fel-Pro Leak Awareness Campaign
Website
- Lumileds (Philips Automotive Lighting): Philips Automotive Bulb Look Up
Social Media Campaign
- Trico Products Corporation / Gelia: Defensive Driving 101 Shareable Videos
Application for Mobile Device
- Federal-Mogul Motorparts: Garage Gurus App for Mobile Device
YouTube Video
- Cottman Transmission and Total Auto Care: Transmission Physician Educational Video Series
Media Outreach Towards Non-English Speaking Audience
- Federal-Mogul Motorparts: Garage Gurus Training
Media Outreach to Female Audience
- EXTEND PERFORMANCE: Technician.Academy Podcasts
Best 360 Degree Marketing Campaign
- Autoshop Solutions: Silver Lake Auto & Tire Centers Integrated Marketing Campaign
Business-to-Business Awards
Ad Campaign to Distribution/Retail Audience
- GWC Warranty: Older & Bolder
Ad Campaign to Technician/Repair Audience
- Traction Factory/Snap-on Tools: Snap-on PT850 Product Launch
Ad – Best Use of Graphic (to either distribution/retail or technician/ repair audience)
- TFI Envision, Inc.: Standard “The Turbocharger” Multi-Channel Campaign
Ad – Best Use of Copy (to either distribution/ retail or technician/repair audience)
- Gates Corporation: Be System Smart Ad
Corporate Image Campaign
- Gates Corporation: Building Blocks Campaign
Campaign (to either distribution/ retail or technician audience
- The NOCO Company: NOCO Brand Awareness Campaign for Distributor Tradeshow
Training Materials
- Autoshop Solutions: Building a Winning Culture: Bring Out the Best in Your Best
Magazine Article – Technical
- Mobile Air Conditioning Society (MACS) Worldwide: MACS Service Report October 2016
Magazine Article – General Market/Special Interest
- YourMechanic: Collaboration Over Competition: Dealerships and Disruptors Working Together
Newsletter to Customer or “External Audience”
- Federal-Mogul Motorparts: B2T/ Garage Gurus Monthly Newsletter
Logo Design/Usage
- EXTEND PERFORMANCE : Respect is Learned
Website – Analytics Showing Success of New Website
- Marx Group: Marx Group Website
Merchandising
- Brake Parts Inc/NAPA Brakes: NAPA Brakes Ultra Premium Coated Rotor Launch Kit
Special Promotion and/or Promotional Event
- MAHLE Aftermarket Inc.: MAHLE “Drive With the Original” Promotion
Packaging
- Lumileds (Philips Automotive Lighting): Philips Ultinon Packaging
Social Media Efforts
- Purolator: Change Your Cabin Air Filter!
Blog
- GWC Warranty: Accelerate
App for a Mobile Device
- A. Williams: NA Williams Rep Link
YouTube Video
- TFI Envision, Inc.: Standard “The Turbocharger”
Advertising Campaign Case Study Video
Media Outreach to Female Audience
- EXTEND PERFORMANCE : Technician.Academy Podcasts
Best 360 Degree Marketing Campaign
- MAHLE Aftermarket Inc.: Introduction of the MAHLE Original Gaskets Brand