Wix Filters Launches Annual Box Top Program - Tire Review Magazine

Wix Filters Launches Annual Box Top Program

Wix Filters has launched its 2015 FFA Box Top Redemption Program.

Through April 30, students in participating FFA chapters across the U.S. can redeem Wix Filters box tops for a donation from Wix. According to the company, Wix has raised more than $700,000 for the National FFA Organization to date.

“We are thrilled to be entering our 29 year of supporting the National FFA Organization,” said Jennifer Gibson, brand manager for Wix Filters. “This program is a great opportunity for local chapters to not only raise money, but build momentum for their upcoming projects and initiatives.”

Each box top amounts to 25 cents, and the four chapters that submit the most box tops will receive a $1,000 bonus. Wix will also send a $1,000 check to the chapter that shows the highest percentage increase over last year’s fundraiser, and bonuses are in addition to the money each chapter earns for each box top.

To help support their local FFA chapters and generate more box tops for donation, participating auto parts stores will display posters and promote the purchase of Wix filters.

Donations will be awarded during the National FFA Convention & Expo in Louisville, Ky., on Oct. 28-31.

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