Toyo: Whatever The Weather - Tire Review Magazine

Toyo: Whatever The Weather

(Clacton, U.K./Tyres & Accessories) Whether it's the wrong kind of leaves on the line, frozen pipes or frosted locks, traditionally the British have never prepared well for winter...and it shows.

As the sage advice goes, there’s no such thing as bad weather, just the wrong clothing. And whilst no sane person would brave the winter months in their summer shoes, we somehow expect our cars to.

Toyo representatives point to Scandinavian’s example of preparedness. With many countries enforcing fitment of winter tyres in appropriate months, the Scandinavian accident figures, or rather lack of them, speak for themselves. We’ve all seen cars beached by the roadside or sliding helplessly along a poorly cleared road – often with inevitable and expensive results. Whilst a decent set of winter tyres may tax the pocket a little, it’s small beer compared to a lost day’s work, your insurance excess – and resulting premium hike – or worse! Many fatal accidents occurring in winter could have been wholly avoidable had the vehicle in question had the right tyres fitted. Putting a price on safety really is the worst kind of false economy.

According to the Japanese manufacturer, Toyo’s solution is tailor made for the UK market. Unlike Scandinavians, who can bank on months of snow with correspondingly chunky tread designs, UK cold and wet winters require a more versatile tyre. Toyo winter tyres have to deal with snow occasionally whilst performing on cold tarmac, wet and dry throughout the winter.

“With a diverse range that covers everything from the smallest hatchback to large 4x4s, you don’t need the snow to appreciate the extra grip, control and reassurance that Toyo’s computer-optimised winter tyres bring. Slush, ice, mud and even the average December downpour will soon prove the worth of these tyres, particularly if you live in a remote area,” company representatives told T&A.

Product Options

The Snowprox range consists of products in a number of fitments – each with its own qualities and features:

The Snowprox S952 is designed to tackle the British winter and is said to be at home in cold weather as well as ice and snow. The successor to the widely respected S950, it uses a unique silica compound offers exceptional for improved wet handling and shorter stopping distances. In addition Toyo says the tyres comes with the added appeal of superb wear life. “Even without the snow, Snowprox will outperform most normal tyres in the winter months,” says Toyo. The 952 is available from 15-18 inches for cars including many high performance versions with large or aftermarket wheels. Smaller cars and wheels sizes are also catered for with the Snowprox S941 and S930 ranges.

Open Country W/T

If the perfect vehicle for winter is the SUV or 4×4, then Toyo recommends these all-wheel drive vehicles use the Open Country W/T. It’s an all-rounder that is said to balance handling, come rain or shine, with an ability to work well at any temperature or grip level. After all, 4WD means nothing without traction!

Observe G1S Plus

When the elements throw everything they can at you, tyre choice becomes critical. Enter the Observe G1S plus. “Not so much a tyre, as an Inuit!” said Toyo’s spokesperson. The G1S features a unique ‘saw edge’ block pattern and stable block design to provide real surety of grip in the most severe conditions, whilst it’s wide slits allow it to expel surface water.  In addition, this tyre has the option to fit studs truly allowing the tyre to ‘bite’ into snow or packed ice.

You May Also Like

How to know whether to resurface or replace brake rotors

The rise of front-wheel-drive vehicles in the mid-1970s led to the emergence of hubless or “hat” style rotors.

TR-Continental-brakerotors

Remember the island of misfit toys from 1964’s Rudolph the Red-Nosed Reindeer? All those sad toys were thrown away for being not good enough or broken, when in reality all they needed was a little love. Well, just imagine this concept but for brake rotors. Constantly, brake rotors are thrown away to scrap piles. What some technicians may think needs replacement may just need to be resurfaced. Let’s talk about what technicians should look out for before sending brake rotors to the island of misfit parts. 

Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Michelin leadership talks EVs, sustainability and airless tires

Executives discuss the future of sustainable tire manufacturing, the relationship between EVs and tire waste and what’s next for airless tire technology.

Michelin-Q&A-1400
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Other Posts

Yokohama Rubber’s Advan Sport V107 tires to be used as OE on new Mercedes

The Mercedes-AMG CLE 53 4Matic+ Coupé is being fitted with 265/40ZR19 (102Y) front tires and 295/35ZR19 (104Y) rear tires.

Advan-Sport-V107-Yokohama
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
EV tire satisfaction gap widens as wear rates increase, J.D. Power study finds

The J.D. Power study shows that EV owners have similar expectations of tire wear as owners of gas-powered vehicles do.