Toyo Tire & Rubber Co. has released its second Toyo Tires brand concept film on YouTube.
In August 2015, Toyo released its first concept film based on the company’s “ Surprising the world” slogan. This slogan encapsulates the tiremaker’s pursuit of the never-ending challenge to deliver “surprises” in the form of products, Toyo said.
The latest film “Surprising the world- Life” features two racing cars equipped with Toyo’s Proxes as if they are living, breathing organisms with minds of their own. The film synchronizes performance of car and tire with vignettes of human life to depict Toyo Tires as “a brand that supports and uplifts the lives and livelihoods of people from all walks of life,” the tiremaker said.