Don't Be Fooled: The Dirty Dozen Tax Scams for 2013
By Richard Lipton, CPA
May 17, 2013
Although the 2012 tax season is officially over, tax scams unfortunately are not, which is why the IRS issues an annual "Dirty Dozen" list that includes common tax scams affecting taxpayers.
Taxpayers should be aware of th...
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Collision Repair Lobbying 101
By Stephen Regan
May 9, 2013
"You’re either at the table or you’re on the table.”
I recently heard this quote and realize...
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Experience, Marketing and Top-Notch Service Bring Fast Success for Folsom Tire Pros
By Shana O'Malley
April 16, 2013
In a little over two years, Justin Breaux has turned Folsom Tire Pros into a well-respected, revenue-generating, full-service tire and automotive sh...
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Enhancing Your Social Marketing
By Heather Blessington
April 16, 2013
It's your business - can you afford to leave social marketing to your 14-year-old niece?
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How Tire Buyers Buy Tires
By Jim Smith
April 16, 2013
New Google Study Shows Changed 'Path to Purchase'
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Phone Skills Drill
By Joanne Draus Klein
April 16, 2013
Stop Saying "Buh-Bye" to Callers and Dial Some Customers for Life
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Moving Parts Online
By Morgan Lewis Jr.
April 11, 2013
Selling your inventory on eBay Motors (motors.ebay.com) used to be a painstaking process. You nee...
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Time to Take On Twitter
By Heather Blessington
April 8, 2013
Just about every dealer has a Facebook business page, but I rarely see dealers offer Twitter as a social media channel. If you have Facebook, y...
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Expand Your Dealership's Facebook Efforts with Promo Pages
By Heather Blessington
March 27, 2013
Facebook has evolved to be at the heart of our online social life, and as a result it has become a place where businesses can openly communicate to customers on a whole new level. I believe Facebook is the most exciting and expansive marketing t...
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Rainbow Tire Earns Success After a Unique Start
By Shana O'Malley
March 12, 2013
Three decades ago, Christine Croucher, aka the "Tire Lady," was just a small gas station owner in rural Pennsylvania who knew nothing about tires. Today her dealership, Rainbow Tire, operates two locations in West Virginia.
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Become Even Easier to Find with a Mobile Website
By Brian Sacks
March 12, 2013
Learn where - and how - your customers are searching to maximize your shop's potential.
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Winning and Losing with Customer Complaints: Part 1
By Steve Ferrante
March 12, 2013
Learn how customer complaints and problems can affect your tire/auto service business, as well as effective behaviors your staff should execute when confronted with these situations.
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7 Common Small Business Tax Misperceptions
By Richard Lipton, CPA
March 11, 2013
One of the biggest hurdles you'll face in running your own business is staying on top of your numerous obligations to federal, state and local tax agencies. Tax codes seem to be in a constant state of flux, making the Internal Revenue Code barel...
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Enforcing Employer Compliance at the Federal Level is the Focus in 2013
By Deanna Arnold
March 8, 2013
The Equal Employment Opportunity Commission received almost 100,000 discrimination/retaliation claims filed by workers in 2012. Here are six areas Business owners should focus on to remain compliant.
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How to Use Google Analytics Reports
By Mark Claypool
February 27, 2013
There’s an old adage that goes something like, "Anything worth doing is worth doing well. And anything worth doing well is worth measuring."
This is so true when it comes to a website. A website needs to be done well in ...
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Web Analytics 101
By Heather Blessington
February 26, 2013
Website analytics is one of my favorite topics. Not only because I am a tech geek, but also because the value behind the numbers is just so incredible. This is why I’m flabbergasted when I encounter dealers who say they don’t have time ...
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Integrate Google Apps: Ideal Business Productivity Tools To Use Now
By Heather Blessington
February 23, 2013
This is for all the dealerships still using AOL or Hotmail email addresses. It is scary how many of you are out there, particularly since I didn’t even know AOL was still in business! The use of unbranded email addresses makes you look li...
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Know What You Don't Know About Your Website
By Mark Claypool
February 23, 2013
During my days at VeriFacts Automotive, I sat in on one of their program launches. VeriFacts’ COO Mark Olson stood before a group of technicians, many of whom had 20-plus years of experience, and shared the following with them. ...
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Engage Your Followers With Facebook Campaigns
By Heather Blessington
February 22, 2013
The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just h...
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