Emotional Engagement is the Key to Customer Loyalty
By Steve Ferrante
May 7, 2012
In the November 2011 issue of Tire Review, I wrote about how Amazon.com has become a world-class customer service organization by properly balancing the functional and emotional elements of the customer experience (to review, ...
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Back to Basics 2: Step-by-Step Tire Demounting/Mounting
By Tom Duke
May 7, 2012
The second installment in our Back2Basics series looks at an essential part of the tire sales and service process: demounting an old tire and mounting a new one on the customer's vehicle.
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Tenn. Dealer Finds Success Through Planned Growth, Acquisitions
By Shana O'Malley
May 7, 2012
Developing new ways to get customers through the door is always a challenge for tire dealers, but at Triple T Tire Pros in Dyersburg, Tenn., keeping customers is something that was perfected long ago.
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Spring Cleaning: Tax Records You Can Throw Away
By Richard Lipton, CPA
April 12, 2012
Spring is a great time to clean out that growing mountain of financial papers and tax documents that clutters your home and office. Here's what you need to keep and what you can throw out without fearing the wrath of the IRS.
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For Better or For Worse?
By Joanne Draus Klein
April 9, 2012
Every tire dealer knows that banks have changed, and getting loans and lines of credit is harder than ever before. But with the credit markets loosening and banks looking to re-establish their loan portfolios, the time could be right for dealers to find a new long-term credit relationship.
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Successful Ohio Dealer Heavily Supports Customers, Community
By Shana O'Malley
April 9, 2012
For nearly 60 years, City Tire Service in Zanesville, Ohio, has been a staple in the heavily rural Ohio community.
Founded in 1953 by Arlin and Jean Frame, the mom-and-pop tire store and service shop was based on an old-fashioned princ...
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Dealers are the Focus of New Nitto Online Portal
By Jim Smith
April 9, 2012
For a tire company, it is one thing to see new opportunities to help your own customers. It happens all the time in the form of promotions, buying and bonus programs, national and regional advertising, even money to help expand a dealership footprint...
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Thinking Outside the Box: The Key to Higher Car Counts
April 9, 2012
Regardless of how much name awareness your company carries, one thing is for certain: You sell a service, not a product. In a category not subject to impulse buys, tire dealers must think like customers in order to improve their businesses.
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Concealed Weapons in Public and Your Dealership
April 5, 2012
Although the impact of concealed weapons laws on area violent crime rate and business owner liability is not clear, this issue has the potential for an adverse impact on workers' compensation and general liability risks in the workplace.
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Using Apps To Sell Parts: Dropbox and SugarSync
March 19, 2012
Do you back up? This is by far the most used question any IT support person asks when your computer has clunked out, which happens to be the worst time to ask that darn question. I learned many years ago, that “yes, often and repeatedly&#...
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The Best Idea I've Ever Had
By Rick Barnhart
March 12, 2012
Top tire dealers share that one brilliant idea that shaped their success.
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Follow These Two Rules to Maintain a Customer-Centric Focus
By Steve Ferrante
March 12, 2012
In order to achieve ultimate success, tire dealers must ensure all their systems, processes, programs, policies, procedures and initiatives are properly aligned to focus on improving the customer experience. A major part of this accomplishment is to ...
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Appeal to All Senses All the Time to Keep Customers
By Jody Devere
March 12, 2012
The independent tire dealer is always facing tough competition. Major tire chains, mass merchandisers and warehouse clubs drive a hard bargain and claim a volume award when it comes to new tire sales.
...
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Delta World Tire's Determination, Community Ties Prevail in Disaster
By Shana O'Malley
March 12, 2012
As one of the fourth generation owners of Delta World Tire, Paul Bernstein has received plenty of advice on how to succeed in business, but there are a few principles that have stood the test of time. ...
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7 Common Small Business Tax Misperceptions
By Richard Lipton, CPA
March 12, 2012
When it comes to tax planning for small businesses, the complexity of tax law generates a lot of folklore and misinformation that also leads to costly mistakes. Here is a look at some of the more common small business tax misperceptions.
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10 Changes for 2011 That Benefit Most Taxpayers
By Richard Lipton, CPA
February 16, 2012
From Roth conversions to changes in reporting capital gains and losses, there were a number of tax changes in 2011. Whether you already know about them or simply need a reminder, here's a look at 10 changes in 2011 that might benefit you, the taxpaye...
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New Marketing, Creative Opportunities Bring R.I. Dealer Success
By Shana O'Malley
February 15, 2012
Tire Pros of Rhode Island, established in 1974, has truly mastered customer service and satisfaction.
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Back to Basics 1: Basic Tire Repair
By Tom Duke
February 2, 2012
This guide to step-by-step tire repair, which includes photos and a downloadable poster, should be helpful to not only newly trained technicians, but also veterans who want to brush up on their techniques.
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How to Find and Hire High-Quality Employees
By Joanne Draus Klein
January 16, 2012
Computer technology may be an earth-shaking breakthrough in gathering information, but it can't always help with one simple problem common to shop owners everywhere: How to find good employees.
Countless sociological and economic issue...
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Hit These Five Targets for Extremely Satisfied Customers
By Steve Ferrante
January 16, 2012
There's a lot of discussion these days about providing superior customer service - in fact, this subject is the cornerstone of my Pinnacle Performance sales and customer service training for the tire/auto service industry. ...
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Entries are now being accepted for the
2012 Top Shop Award Program.
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