Sales and customer service go hand in hand. Without a qualified, trained and professional sales staff, you run the risk of customers walking away from your dealership feeling less than satisfied.

Because we are dedicated to building your business, Tire Review has published countless articles on how to boost your shop’s sales efforts. Take a look back at some of those articles for ideas on how to strengthen your sales, win new customers and keep current ones.

Selling to Women

Tire and automotive servicedealers, especially, need to remember that women do indeed hold the pursestrings when it comes to purchases. Here’s how can tire dealers can getwomen to use their economic power in their shops. read more

Six Common Sales Mistakes

Here are the six most common mistakes salespeople make and how toovercome them. read more

 

Reject the Recession

While heavy news coverage of the financial turmoil is hard to avoid,you don’t need to let it overwhelm your dealership operations. Here are some ways to thrive in tough times. read more

 

Remove the Risk

Anytime a customer buys tires from a servicing dealer, he or shetakesg a risk that the tire will be right for the application andthe mounting and balancing will be done properly. That risk cansometimes cause a customer to second guess his decision.Take away this risk by offering a guarantee to give you acompetitive edge over other retailers. read more

 

Loss-Leader Technique

Want to boost sales? Try the “loss-leader” approach. This salestechnique involves significantly reducing the price of one item andusing that as the “lead” to get customers into your dealership. read more

 

Five Sales Lifters

Check out these five ways to leverage your sales staff in order to rev up yourtire and service sales. read more

 

Dealing with Slow Times

The tire business can be seasonal, geographical or both. Depending onwhere you’re located and the time of year, you may experience heavysales periods followed by dry spells. Fortunately, there are severalthings you can do to avoid a total drought. read more

 

The Right Mix: Maximize Both Tire Sales and Vehicle Service Profits

Sometimes a sharper focus on service candiminish tire sales or change mix percentages. Is that a bad thing?Absolutely! Here’s how to avoid strenghtening one area to the detriment of another. read more

 

Psychological Factors in Sales

Sales experts agree that when you "assume the sale," it can be apowerful tool for increasing sales performance. read more

 

Principles of Persuasion: Magic Words and Power Phrases

Whether you’re communicating with customers, suppliers or employees,your success as a leader is defined by your ability to persuade withclarity and passion. read more

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