Effective April 1, Titan International will increase pricing up to 8% on its Titan and Goodyear branded farm tire products in North America.
“A price increase is not something we take lightly,” said Paul Hawkins, vice president, aftermarket sales at Titan. “We remain committed to offering the most competitive programs possible across our complete product lineup, while ensuring we never compromise on the high quality and durability our customers expect.”
The price increase is a result of an increase in natural rubber and other raw materials prices.