Tire Pros has partnered with the organization Independent We Stand to support Small Business Saturday, set for the Saturday after Thanksgiving Day dedicated to celebrating locally owned small businesses.

Tire Pros is urging its nearly 700 member locations to promote the holiday shopping tradition on Nov. 28 and encourage their customers to support other businesses in neighborhoods with Tire Pros locations.

To spread the word about Small Business Saturday, Tire Pros and Independent We Stand have created marketing support such as social, Web and print media creative files and content, and in-store materials for Tire Pros dealers.

Tire Pros also provided its dealers a comprehensive promotion kit for Small Business Saturday, which includes an event checklist, logos, sample press releases and emails, and customizable print-ready posters.

To drive more traffic to Tire Pros locations, Tire Pros will also feature a national “Local Dealer Days” consumer rebate during Small Business Saturday. The rebate will offer customers up to a $100 mail-in rebate with the purchase of any four new Continental brand passenger or light truck tires during the “Gobble Up the Savings Sales Event.”