Tire Companies Expand Deals with Football Clubs - Tire Review Magazine

Tire Companies Expand Deals with Football Clubs

Four more tire companies have expanded their soccer sponsorships for the 2015/2016 season and beyond, Tyres & Accessories reports.soccer

Maxxis has renewed their sponsorship contract with Liverpool FC, which will continue the six-year partnership with the football club and will run until the end of the 2016/2017 season.

Falken Tire has expanded it’s involvement in European football  by securing perimeter advertising packages at various clubs playing in the German Bundesliga, Spain’s Primera División, the Italian Serie A and France’s Ligue 1. The tiremaker will have perimeter advertising at Bayer 04 Leverkusen, 1899 Hoffenheim, FC Augsburg and SC Darmstadt 98 home games and gain brand presence in the stadiums of Primera División teams FC Valencia and RCD Espanyol Barcelona, Serie A clubs AS Roma, FC Bologna and Torino FC, and Ligue 1 clubs Olympique Lyon and OGC Nice. Falken Tire is already a partner of FC Ingolstadt 04.

Hankook will continue to sponsor the German football club Borussia Dortmund for 2 more years. Hankook has supported the club since 2009.

Toyo Tire’s sales subsidiary in Russia will sponsor Russian football club FC Zenit Saint Petersburg. Toyo Tire Rus LLC will sponsor the team for three seasons from August 2015 to July 2018.

Earlier this summer, Tire Review reported on Nexen Tire’s partnership with Manchester City FC, Yokohama’s debut as Chelsea Football Club principal shirt partner and Apollo Tyres partnership with Manchester United in 129 countries.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH