Yokohama-Equipped Lamborghini Wins Super GT Series Finale
A Lamborghini fitted with Yokohama tires won the GT300 class in the 2023 Super GT finale, the fourth victory with Advan tires this year.
Yokohama Off-Highway Tires Launches Pair of New Radial Wheel Loader Tires
Yokohama released two new, extra-deep tread radial tires designed for loaders and dozers in construction, mining and quarry applications.
CEOs of 10 Tire Manufacturers Unveil Two-Year Sustainability Plan
The plan emphasizes tire-emission research, circular end-of-life tire management and enhanced sustainability assessments.
Yokohama Debuts Advan Sport EV at Electrify Expo
The Advan Sport EV will be offered in 10 sizes ranging from 18 to 20 in.
Yokohama Tire Expands Partnership with Porsche Motorsport
Yokohama will be the premier partner for Porsche Carrera Cup North America.
Yokohama Introduces All-Weather Tire for CUVs and SUVs
The Geolandar CV 4S is initially available in 32 sizes ranging from 17 to 20 in., with more sizes arriving in early 2024.
Yokohama Tire Partners with Outdoor Recreation Nonprofit
Yokohama has partnered with “Tread Lightly!” to promote stewardship and education around responsible outdoor recreation.
Yokohama Tire Adds Chris Forsberg to Off-Road Team
Yokohama added drift champion Chris Forsberg to its off-road racing team, which will compete on Geolandar tires.
BMW M4 GT3 Wins Nürburgring Series on Yokohama Advan Tires
The Walkenhorst Motorsport #34 BMW raced on Yokohama’s Advan A005 and A006 tires to capture the NLS Speed Trophy.
Intended Use is Key to Understanding the Mud-Terrain Tire Market
The rise in popularity of utilizing vehicles to camp or explore more challenging terrains has propelled this segment forward.
Yokohama Supplies BluEarth Tires for New Honda Mini-Vehicle
The N-BOX mini-vehicle launched in Japan with Yokohama’s BluEarth AE-01 as original equipment.
Yokohama Renews Partnership with USAC
Yokohama continues as sponsor and tire partner for Porsche Sprint Challenge series.
