Hyundai, Kia Reveal Snow Chain-Integrated Tire
The snow-chain integration has modules that protrude from the tire when an electrical signal is received.
How Winter Tires Exemplify the Cost of Confidence
Remarkable tire professionals focus on why the product they’re selling is worth the investment.
Nokian Tyres Adopts New International Ice Marking for Winter Tires
Consumers in North America can look for the ice grip symbol on labels and sidewalls of Nokian Tyres’ latest-generation winter products.
Nokian Tyres Partners with SilverStar Mountain Resort
The partnership includes brand presence at SilverStar, including signage throughout the resort and opportunities for guests to win tires.
Prepare Your Customers for the Winter Surge
Tires should be one of the first things you inspect when preparing your customer’s car for winter.
Nokian Tyres Relaunches Nordman as Standalone Tire Brand
Studded winter tires, the Nordman North 9 and Nordman North 9 SUV, are the first products under the relaunched brand.
A VIP Tires Executive’s Secret to Technician Retention
Read what it takes to see success when a new store comes online, how VIP retains its technicians, and expected sales trends during the second half of the year.
GRI to Release Gripex OTR Winter Tire in the U.S. this Fall
The company says the Gripex snow tire was developed to withstand the winter weather and distinct terrain of northern Japan.
ATG Launches New Winter Tractor Tire
Alliance Tire Group, Inc.is launching a steel-belted radial designed for modified front-wheel drive assist (MFWA) tractors operating in snow and ice.
Nokian Tyres Releases Newest Winter Tire for 4×4’s, Pickups
Amid the snow-capped mountains of Cooper Mountain, Colorado, Nokian Tyres introduced the Hakkapeliitta LT3 winter tire for 4×4’s and pickups to tire distributors, dealers and members of the media at the end of January.
Bridgestone Introduces New Winter Passenger Tire
Building upon a strong legacy as a pioneer of the studless winter tire, Bridgestone has engineered a new addition to its Blizzak line of tires.
Hercules Tires Launches Avalanche RT Winter Tire
Hercules Tires has introduced the Hercules Avalanche RT studdable winter tire for passenger and CUV drivers.