tire technology Archives - Tire Review Magazine
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

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Properly diagnosing wheel speed sensors

Wheel speed sensors don’t just read wheel speed – they detect subtle movements to enable all sorts of convenience and safety features.

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Continental’s ContiConnect Lite to allow digital tire management for OTR tires

Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.

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Continental introduces digital tool to check truck tire health

Continental said it’s allowing fleets and truck drivers to test the system for free and users can configure up to five vehicles.

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Yokohama joins non-profit promoting standardization, access to tire data

As a GDSO member, Yokohama Rubber said it will comply with industry standards promoting individual tire identification management.

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Yokohama Rubber reveals three-year management plan to achieve ‘hockey stick’ sales growth by 2027

The company said it will implement production strategies based on a motto of “low cost, speedy development of quality products.”

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How tire traction and tread design affect tire performance

Even though tires might all look the same to some customers, you should inform them how tread design works to improve their experience.

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Michelin takes next step in producing bio-based synthetic rubber

Michelin and its partners unveiled an industrial-scale demonstrator for producing bio-based butadiene, a key ingredient in synthetic rubber production.

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How manufacturers design LT tires to meet diverse demands

From performance demands to consumer-driven designs for diverse driving environments, the LT tire market is full of innovation.

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Tips for recommending the right light truck tire

Talking to customers about LT tires starts with understanding the nuances in the segment.

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The Relationship Between Tire Traction and Tread Design

Understanding the nuanced differences between different tread designs can be valuable for communicating the value of different tire options.

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How Winter Tires Exemplify the Cost of Confidence

Remarkable tire professionals focus on why the product they’re selling is worth the investment.

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