FIA names Hoosier Racing Tire as its exclusive tire partner
Hoosier and the FIA have entered into a three-year agreement, running 2024-2026.
Toyo Tires, UFC renew partnership
This multi-year agreement will provide Toyo Tires with exposure in every UFC event held in the United States.
Bridgestone Becomes the Official Tire of Fast Riding School
Fast Riding School will feature tires from Bridgestone’s motorcycle sport tire line, including the new Bridgestone Battlax HyperSport S23.
Maxam Tire to Sponsor the National Tractor Pulling Championship
Hosted in the Pull Town Venue in Bowling Green, OH, the National Tractor Pulling Championship will be sponsored by Maxam Tire.
ZC Rubber Partners with Arsenal Football Club
The company will have a marketing presence at all games played at Emirates Stadium for the next three years.
Yokohama Renews Partnership with USAC
Yokohama continues as sponsor and tire partner for Porsche Sprint Challenge series.
Pirelli Extends Formula 1 Tire Supply Through 2027
The FIA has accepted Pirelli’s offer to continue as the sole tire supplier for F1 and other championships through the 2027 season.
Pirelli Sponsors Rebelle Rally
Rebelle Rally is an annual off-road endurance event for women held in Nevada and California.
Apollo Tyres to Sponsor FIS Alpine Ski World Cup
Vredestein branding will be featured across 26 races in the 2023/24 FIS World Cup ski season.
BKT to Sponsor World Curling Championships
BKT will be the title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women’s Curling Championship.
ATD Sponsors First Responder Appreciation Day
ATD supported the Gary Sinise Foundation’s event celebrating first responders and awarded grants to local fire and police departments.
Ohio Tire & Auto Association Donates $3K at Annual Golf Outing
OTAA’s annual golf event raised funds for AACF while connecting Ohio Tire & Automotive Association members.
