Nexen Tire Named Official Tire of Cleveland Topgolf
Nexen adds another sports-marketing partnership to its portfolio.
Monro Leverages ATD Partnership, Waives Battery Install Changes
Monro, Inc. recently implemented a series of initiatives designed to help customers prepare for winter driving. The company said these efforts are part of a forward-looking strategic plan to position the company as a strong competitor in every market across the country. “Monro’s guiding principle is to be ready for the customer when they walk
Nexen Tire Motorsports Makes Top Placements for Racing Season
Nexen Tire Motorsports concluded its 2022 U.S. motorsports program which included top finishes by its teams in both Formula Drift, Championship Off-Road and Ultra4 Off-Road Racing. The tire manufacturer began the 2022 racing season with a goal to strengthen its competitive racing program by supplying several different racing endeavors with its products. In Formula Drift,
Winter Tire Market Flat, But EV-Specific Products Bring Opportunity
Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in
Nexen Tire Renews Anaheim Ducks Partnership
Nexen Tire America has renewed its partnership as the exclusive tire for the Anaheim Ducks and Honda Center. Each year, Ducks fans across southern California make their way to the home of the Anaheim Ducks, the Honda Center, where fans will experience a wide variety of Nexen branding for each of the team’s regular season
Nexen Tire Nabs Two IDEA Design Awards for its Concept Tires
Two of Nexen Tire’s concept tires, the Conquerer and the Pureback, were finalists at the 2022 International Design Excellence Awards (IDEA) in the United States. As a joint industry-academic collaboration with students in the product design field, Nexen Tire and The Korea Design Membership Plus (KDM+) focused on creating future concept tires that can combat
Nexen Highlights Changes to Support Customer Growth
Over the past two years, change was constant for Nexen Tire America. Not only was the company grappling with the COVID-19 pandemic and supply chain strains, but it also moved its headquarters from Southern California to Northeast Ohio and hired new team members as a result of its growth. Yet despite changes to its business
Touring Tire Trend Holds Steady
While there have been – and will continue to be – changes in the touring tire market, the segment is holding steady and remains an important part of a tire dealer’s product mix. The touring market, defined by Kenda Tires as metric or p-metric applications that apply to automotive platforms for both cars and CUVs,
Nexen Tire Selected as OEM Tire Supplier for New Kia Hybrid, EV
Nexen Tire‘s N Priz S grand-touring tire has been selected as original equipment on the 2023 Kia Niro and 2023 Kia Niro EV models for the U.S. market. Kia says its compact SUV offering will feature either 205/60R16 or 215/55R17 N Priz S grand-touring tires from the factory depending on the selected trim level. Nexen
Nexen Tire Wins GM Supplier Quality Excellence Award
Nexen Tire has received the General Motors Corporation (GM) Supplier Quality Excellence Award for the 2021 calendar year. Nexen Tire says it was chosen for its exceptional performance when working with GM and has received the award for eight consecutive years. This award was established by GM to recognize top-performing suppliers who meet or surpass
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]
In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals
In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring