Continental Emphasizes Approach to Budget-Friendly Consumers, EVs
Tire Review sat down with executives from Continental Tire to talk EVs, Tier 2 popularity and more as companies across the industry are recovering from pandemic challenges.
Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age
Regardless of your budget, there are a several important marketing channels you need to invest in regularly. Take these recommendations to get the brand recognition you deserve.
GCR Tires & Service Appoints New Director of Marketing & Merchandising
Bridgestone Americas announced that Taylor Vernier has joined the company as director of marketing and merchandising for the GCR Tires & Service (GCR) business.
Denlein Joins Kumho Tire as EVP of Sales, Marketing
Kumho Tire has appointed tire industry veteran Shawn Denlein as executive vice president of sales and marketing.
Accuride Restructuring Sales & Marketing Organization
Accuride Corp. has realigned its sales and marketing organization to better support the needs of its global customers following the company’s May 1, 2017 acquisition of KIC LLC.
