Educate Your Customers to Build a Trustworthy Relationship
In this Continental Tire Garage Studio video, we talk about how tire dealers across the country build trust with customers.
Bipartisan Vocational Education Bill Passes Congress
The bill reauthorizes the “Carl D. Perkins Career and Technical Education Act” and allocates $1.2 billion in state grants to fund vocational training at most schooling levels.
Bridgestone Creates Auto Training Center for Akron Public Schools Students
Akron Public Schools and Bridgestone Americas, Inc. announced the new Bridgestone Academy of Applied Engineering and Technology, which will bring a Firestone Complete Auto Care (FCAC) center to East Community Learning Center (CLC) in the fall of the 2018-2019 school year.
Auto Care Association’s Annual Education Awards Open for Submission
The Auto Care Association is now accepting applications for awards honoring educational strides and achievements in the auto care industry, through the Mort Schwartz Excellence in Education Award and the Auto Care Career and Education (ACE) Award.
Monroe ‘Shockmobiles’ Continue ‘Feel the Difference’ Consumer Education Tour
Monroe’s Shockmobiles are back!
A.I.T. Honored with Executive Education Award
Robert Zhu, CEO and owner of Advanced Innovative Technology has been presented with the University of the Aftermarket Executive Education Award.
Julia Landauer Teams Up with TechForce
NASCAR driver Julia Landauer is teaming up with TechForce to help drive young women and people of color into S.T.E.M. fields with TechForce’s “FutureTech Success” program. Landauer, no stranger to making her way in a traditionally male-dominated industry, is working hard to open roads to women in the sciences.
Auto Care Careers Creates On-Campus Recruiting Effort
Auto Care Careers has launched a new program – Auto Care Careers on Campus – that partners with universities, colleges and vocational schools to promote careers in the auto care industry.
Chicago Pneumatic Offers Expert Tech Guides
Chicago Pneumatic has launched a series of Expert Corner Technical Guides to help improve pneumatic tool performance and workplace safety.
TIA Launching Automotive Social Portal
In a joint effort with the Automotive Marketing Foundation (AMF), the Tire Industry Association will launch its Automotive Social Portal (ASP) during the first quarter of 2017. “We are excited to partner with the Automotive Marketing Foundation to deliver this powerful social communications tool to the tire and auto service aftermarket,” said Roy Littlefield, executive
TIA Releases GTE Educational Sessions Schedule
The Tire Industry Association has unveiled a schedule of educational sessions for the Global Tire Expo – Powered by TIA during the 2016 SEMA Show. The tentative schedule is as follows: November 1 TPMS: Next Step in TPMS Diagnostics 10:00 a.m. – 11:00 a.m. Join TIA and guest speakers for the next step in TPMS
CRP Automotive Releases Video Series
CRP Automotive has launched a video series to educate professional technicians. “Inside The Brands with CRP” is designed to provide technicians with the latest tips, techniques and product developments, the company said. The video series will feature brief presentations from CRP Automotive’s Rein Automotive, Pentosin, ContiTech, AJUSA and FERTAN brand managers. “At CRP Automotive, we
