How to Craft and Use Case Studies to Share Customer Stories in Your Marketing
As more information and ideas become available on how to improve marketing and grow your business, a blurring of strategies is also taking place. Techniques once exclusively considered business-to-consumer (B2C) or business-to-business (B2B) are blending, as are shifts in consumer expectations and buying habits. With that, let’s explore a traditional B2B marketing tool that might be easily adapted for use by B2C tire dealers: the case study.
