Yokohama Tire Adds New Sizes to Geolandar X-AT Range
The tiremaker announced 17 new Euro/hard metric sizes will be added to the existing LT-metric sizes.
Yokohama Tire Launches New Work Truck Tire
The Geolandar A/T XD is engineered for full-size pickup trucks and commercial vans.
The Difference Between A/T, R/T and M/T Tires
The three main tire segments for more adventurous driving on the market today include all-terrain (A/T), rugged-terrain (R/T) and mud-terrain (M/T). In this video from the Tire Review Continental Tire Garage Studio, we go over the differences between each and which one should you choose if you are an adventurous driver. To understand the difference
Hankook Tire Adds 43 Sizes to Dynapro AT2 Xtreme Range
Hankook Tire is expanding its Dynapro AT2 Xtreme range with an additional 43 sizes. With 75 sizes now available, the Dynapro AT2 Xtreme covers 80% of the all-terrain market, including major light truck sizes 275/60R20, 275/65R18, LT275/70R18, as well as popular floating sizes such as 35X12.50R20, 35X12.50R17. The Dynapro AT2 Xtreme has been reimagined with a
Nexen Tire Debuts Roadian ATX All-Terrain Tire
Nexen Tire America, Inc. has announced the global debut of the Roadian ATX, which the company describes as the next generation of Nexen’s all-terrain tire lineup. The company says dealers will have access to 63 different SKUs ranging from 15- to 22-in. rims. Nexen’s new all-terrain tire features the latest material advancements designed specifically for
M/T Tire Selling Tips
M/T (mud terrain) tires have been around for decades, yet in recent years have now become a much larger segment. Why? Consumers now have two different desires for M/T products, which has expanded the size range and market volumes. Imagine this scene: A man in a tuxedo and woman in a designer evening gown dressed
The M/T Tire Segment Isn’t Waning – Here’s Why
Max Traction (M/T) tires, more commonly known as mud-terrain tires, are the ultimate off-road tire with an aggressive tread design and strong tread compounds developed to withstand and perform on severe, uneven surfaces. This “small but mighty” tire segment has grown tremendously since the start of the pandemic as the demand for pickup trucks and
CUV Drivers Stretching Road’s Boundaries Means New A/T Tire Alternative
Put yourself in the shoes of a typical consumer. After spending way too much time cooped up inside over the past year two years, all you want is to pack a cooler full of bologna sandwiches and cart the kids out to a wild adventure in your Toyota RAV4 CUV for some quality time that
Call ‘A/T Lite’ Tires What You Will – This Segment’s Making a Name for Itself
A new tire segment popped into the marketplace a few years back. It’s built for consumers I’d refer to as “mild adventurers” – those who sometimes want to take their CUV over the river and through the woods to get to Grandma’s weird forest house, but still need a quiet, comfortable ride with great fuel
Cooper Releases New Discoverer Rugged Trek A/T Tire
The Discoverer Rugged Trek is an all-season truck and SUV tire made for off-road adventuring, while offering good on-road performance for everyday use, the company says.
Video: Highway-Terrain Vs. All-Terrain Tires
Your customer might think they know if they want H/T or A/T tires, but a few key questions can determine which tire is truly appropriate for them.
Timberland Launches New Range of CUV, A/T Tires
Omni United’s Timberland brand will launch a new and complete range of CUV and A/T tires. The Timberland Cross – designed to have the comfort of a touring tire and durability of a light truck tire, while holding grip on slippery roads and in harsh weather – will include 15 more sizes. The Cross line
