Renault has announced that it will become the first vehicle manufacturer to offer customers its own-branded tire, when its Motrio range is released to Renault dealers on Feb. 1.
The manufacturer is pitching the budget segment tire to drivers of “older Renault vehicles, with prices starting at £36 per tire fully fitted.”
For now, the tire program is only available in the U.K., and Renault has not revealed which company is actually producing the tires.
Renault recently lowered its new car prices by up to £2,000, and it says the own-brand tires will “help drive down the cost of motoring” further. The manufacturer says the Motrio range “has been tested to Renault’s strict specifications to ensure owners can be certain that the performance of the tire is in harmony with their vehicle.”
Two tread patterns are featured in the range: the Motrio Impulsion is designed for comfortable driving on smaller models such as Twingo and Clio, while the Impulsion+ is more focused on the firm’s sportier models and the rest of the range. Renault says both tread patterns provide “almost silent running, even at high speeds, as well as greater steering accuracy, braking efficiency and, thanks to their longevity, reduced maintenance costs.”
Commenting on the new Motrio tire range, Mark Crockett, director of service and quality at Renault UK, said: “After servicing, tire replacement is the second most frequent reason for a motorist to visit a dealership or workshop and it is also one of the highest value items when maintaining a vehicle. Our new own-brand tire range, which of course carries Renault’s seal of approval, is very competitively priced and in many cases is significantly less expensive than the premium brands, helping motorists to reduce their costs without sacrificing on quality.” (Tyres & Accessories)
