Continental Tire the Americas will be showcasing its new ExtremeContact Sport line during its “Extreme Experience” at SEMA.
During the show, Conti and the BMW Performance Driving School will provide SEMA participants a ride in a BMW fitted with the new, ExtremeContact Sport tire.
Tested by five championship-winning racecar drivers, the ultra-high performance tire is designed to provide extreme grip in dry and wet conditions.
“This summer tire is ideal for sports cars and sport and luxury vehicles and we’re excited to let people see it first-hand at SEMA,” said Travis Roffler, director of marketing for Continental Tire.
Additionally, visitors to the Continental booth will get to see one-of-a-kind car builds by Lingenfelter Performance Engineering, Petty’s Garage, Roush Performance, Rutledge Wood, and West Coast Customs.
DJ Shawty Slim will also be providing music at the booth and Continental Tire SportsCar Challenge driver, Ryan Eversley, will be sharing live updates from the booth on Continental’s social media.
