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Sears Opening DieHard Auto Center in San Antonio

Sears will debut a new automotive service shop concept with its first “DieHard Auto Center Driven by Sears” opening in San Antonio, Texas, on Feb. 17.

Tire Review Staff
By Tire Review Staff
Published:

Sears will debut a new automotive service shop concept with its first “DieHard Auto Center Driven by Sears” opening in San Antonio, Texas, on Feb. 17.

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According to Sears, the San Antonio DieHard Auto Center is “designed to meet the ever-changing needs of today’s driver,” and will feature interactive in-store merchandise displays and advanced diagnostic technology.

In addition to typical vehicle service and tire sales, the DieHard Auto Center will also offer:

  • DieHard 360° Vehicle Assessment – A comprehensive, third-party, 120-point inspection to assess the exact vehicle condition.
  • Free Performance Snapshot – A four-wheel alignment test, tire evaluation and a system diagnostic check completed in one stop that provides an easy-to-understand report with recommendations on service needs.
  • Digital Tire Journey – A web app that relies on IBM Watson Natural Language Classifier service to help customers identify the appropriate tires to fit their driving preferences. Touchscreens will also be available in the store to access the Digital Tire Journey.

The San Antonio DieHard Auto Center is located at 8551 Wurzbach Road.

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RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

Christian Hinton
By Christian Hinton
Published:
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RNR Tire Express (RNR) recently closed out its annual franchise conference, where it honored the legacy of Richard Rose, who it considered one of its “trailblazing franchisees.” Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

Members of the Rose family were in attendance at the conference to accept the Lifetime Achievement Award on Richard’s behalf. Rose's two sons will continue to operate their father’s franchise locations in Virginia and ensure his legacy continues within the RNR system and throughout the communities he services, RNR Tire Express said.

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