Northern Ontario’s tire and automotive service retail sector is changing as the region’s eight Royal Tire locations are being branded under the Fountain Tire banner.
The conversion to Fountain Tire affects Royal Tire’s consumer and commercial tire locations in the following Ontario cities: Sault Ste. Marie, Sudbury, Timmins, Marathon, Huntsville, New Liskeard and Wawa.
Fountain Tire, with 163 locations, entered into a strategic 50/50 partnership with Royal Tire in July 2012. The conversion to the Fountain Tire banner should be fully completed by the end of January.