RoadHandler is Back, Hankook Produces First Line

Published: February 1, 2013

Sears has formally announced the return of its RoadHandler tire brand after a nearly dozen-year hiatus.

The new RoadHandler, available only through Sears Auto Centers, will carry a 100,000-mile limited treadwear warranty. The first tire new line is being produced by Hankook Tire Co. in South Korea, and will be formally called “RoadHandler Touring by Hankook.” It hit Sears outlets in November 2012 in 11 initial sizes.

Moving forward, Sears plans a mid-2013 launch of the RoadHandler Sport and a late-2013 rollout for the RoadHandler LT. Sears did not indicate which tiremaker would be producing those products.

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

By Christian Hinton

Published: April 10, 2024

Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased roll-out of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.

According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.