Pirelli has chosen Marco Crola as its new CEO for the NAFTA region, effective immediately.
Crola joins Pirelli’s North American team from the company’s Milan headquarters, where he most recently served as senior vice president of global original equipment and prestige business. As CEO of NAFTA, Crola will be responsible for the car and motorcycle businesses and manufacturing facilities in Rome, Georgia, the U.S., and Silao, Guanajuato, Mexico. He follows former NAFTA CEO Pierluigi Dinelli, who left the company to pursue personal interests, Pirelli said.
Crola brings experience to his new role, having grown Pirelli’s global original equipment sales and prestige business unit since joining the company in 2006. Crola will focus on strengthening the OE and prestige assets in the NAFTA area to continue company’s growth in the region.
“It’s an honor to join the Pirelli team in North America, which is both one of the most exciting markets globally in the tire industry and for Pirelli as a company, thanks to our technology focus and increasing product offering tailored specifically for this market,” Crola said. “Pirelli has achieved great success in the past few years, and I look forward to working closely with the team and our partners to continue our company’s future growth here.”
Prior to Pirelli, Crola held senior leadership positions at General Electric Group, including CEO of General Electric – Plastics, Italy (1999) and head of operations, Middle East, Oil & Gas Business (2004); and at the Fiat Group as CEO of the service business and European head of sales in the automotive division.