Pirelli Creates 6 Tires for New Lamborghini URUS - Tire Review Magazine

Pirelli Creates 6 Tires for New Lamborghini URUS

Pirelli will provide six tires for the new Lamborghini Urus, its first Super SUV. The Pirelli tire range will be offered in 21 to 23 inch sizes.

Pirelli will provide six tires for the new Lamborghini Urus, its first Super SUV. The Pirelli tire range will be offered in 21 to 23 inch sizes.

For such an extreme car that can go from 0-62mph in 3.6 seconds, 0-124mph in 12.8 seconds and with a maximum speed of 190mph; Pirelli needed to develop multiple tires. Pirelli has provided Urus drivers with three tire product families to cater for different driving styles and experiences: P Zero for performance lovers, P Zero Corsa for on-track adrenaline, and Scorpion for more adventurous, off-road driving. The Scorpion tire family, designed for extreme use, is available in the standard tire version, as well as Winter, All Season and All Terrain variants.

The most important technical challenge Pirelli’s engineers overcame for the new Urus was creating a tire that could cope with such contrasting demands, such as grip, snow traction, durability and laceration resistance in off-road driving. The result is a tire that’s both extremely quick on track and versatile driving in snow or gravel without compromising on comfort, which is an important attribute for an  SUV.

Pirelli’s development work concentrated on compound and tread pattern design, to offer maximum grip and flexibility for the vehicle’s various driving demands.

Through creating a more open tire pattern by leaving out some tread blocks, for example, the tire is able to guarantee perfect handling off-road on gravel, while offering excellent dry and wet handling to tackle more conventional surfaces in complete safety.

You May Also Like

RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose

RNR Tire Express (RNR) recently closed out its annual franchise conference, where it honored the legacy of Richard Rose, who it considered one of its “trailblazing franchisees.” Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

Members of the Rose family were in attendance at the conference to accept the Lifetime Achievement Award on Richard’s behalf. Rose's two sons will continue to operate their father’s franchise locations in Virginia and ensure his legacy continues within the RNR system and throughout the communities he services, RNR Tire Express said.

McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion

Other Posts

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report