Pirelli Aims to Educate Women with New Campaign

Published: May 29, 2015

Pirelli Tire North America has developed a campaign, “Tires for Life,” to educate women about tire safety. Launched in conjunction with National Tire Safety Week, the campaign encourages women to become “Tire Smart.”

Working with O2 Media, Pirelli reinforces the message of safety and the importance of maintaining tires in a segment on the show The Balancing Act. The segment teaches viewers tire etiquette and educates women on how to check tire pressure and tread wear as well as the importance of season tire safety, the tiremaker said.

The show aired May 25 and an encore presentation will air June 1 at 7:30 a.m. on Lifetime.

In addition to the segment, Pirelli has developed a “Tires for Life” ad aimed at the female consumer.

Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 8, 2024

Hankook Tire has announced its first consumer promotion of the year, the Great Catch Rebate, running now through July 7. Twelve of Hankook’s EV, passenger, light truck and SUV tires headline this promotion. Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.