Paragon Luxury Wheels Adds Staff Members

Paragon Luxury Wheels Adds Staff Members

Paragon Luxury Wheels has added Steve Maziarz, Keith Powers and Rich Saunders to its team.

Paragon Luxury Wheels
Paragon Luxury Wheels

Paragon Luxury Wheels has added Steve Maziarz, Keith Powers and Rich Saunders to its team.

As a 40-year industry veteran, Saunders joins Paragon as a national account manager. Starting as a sales associate at Embassy Tire in 1978, Saunders has served a branch manager for American Racing Wheels, wheel division manager for ITCO, branch manager for Custom Wheels, Inc, and regional vice president for Tire Traxx. Saunders will utilize his vast experience to expand business with key regional partners.

Powers joins Paragon in a new role as vice president of sales and will concentrate on large dealer chains and distributors. Running a family-owned tire/service center prepared Powers for his dealings with independent tire dealers in his role as branch manager of Target Tire working for industry legend Bucky Stein. Following American Tire Distributors’ purchase of Target, Powers was general manager of its Jackson, Mississipp branch and then ATD’s first greenfield branch in Kansas City, Missouri. His next position was market director, overseeing all sales and operations for Canton, Cleveland and Columbus, Ohio centers. His duties included assimilating a former NCT warehouse and the Hercules warehouse in Findlay, into ATD operations. His latest role was sales deployment director, based out of ATD’s corporate headquarters in Huntersville, North Carolina.

Maziarz has been named national director of credit and financial services. After 25 years at ITCO Tire/American Tire Distributors, Paragon has Maziarz in a new role. He served as a credit investigator and assistant credit manager while at ITCO Tire, prior to the merger of Heafner-ITCO (ATD). At ATD, Steve performed increasingly important roles such as financial credit analyst, regional credit manager and operations credit manager. His duties will encompass credit management, sales tax compliance, risk assessment and financial analysis for all of Paragon’s U.S. and International customers. Paragon Luxury Wheels manufactures three distinct brands of custom wheels: Kronik LifeStyle for the modern/urban customer, Rosso Wheels for performance/luxury vehicles, and Toxic Off-Road for trucks and 4-wheel drives. Its U.S. distribution is based out of Greensboro, North Carolina with direct-container shipments available. Paragon also offers private label wheel and contract manufacturing.

You May Also Like

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners

Giti Tire revealed the winners of its STEAM (Science, Technology, Engineering, Arts, and Mathematics) Competition in Chester County, SC, where the company's first North American manufacturing facility stands.

Winners included Great Falls Elementary School in the Elementary Division; Chester Middle School in the Middle School Division; and Lewisville High School in the High School Division.

Price Check: Tire Replacements Across the US

Compare your tire replacement pricing, including mounting, balancing and TPMS service, to national averages.

Avoid wheel damage installing tires
Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

winning-team-culture
What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing

Other Posts

Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center
Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding