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Tenneco Sets Fall Expert Plus Promo

(Akron/Tire Review) Tenneco has announced its Expert Plus “The Fall Line-Up” promotion, designed to encourage service technicians to recommend Monroe shocks and struts, Walker exhausts, and DynoMax performance exhausts.

What is Your Most Successful Marketing Tactic?

Not seeing a return on investment from your marketing dollars? What’s the Deal with that? See what other tire dealers say they’re doing to increase their brand awareness.

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More Than Just Parts: Advantages of Working Closely with Your Parts Suppliers

Discover how you can improve your relationship with your parts suppliers to increase your shop’s efficiency and, in turn, improve customer satisfaction.

2016 Top Shop Winner: Lex Brodie’s Tire, Brake & Service Co.

Ask almost anyone in the tire industry to name some of the best dealers in North America and Lex Brodie’s is probably on their list. This year they top our list as well, as winner of the 2016 Tire Review Top Shop Award. Founded 55 years ago, Lex Brodie’s Tire, Brake & Service Co. today

Monroe Offering Incentive to Service Providers During Promo

Tenneco’s Monroe brand is offering service providers an extra incentive this fall. During the “Quick 2 Install Rewards” promotion service providers can earn a $30 prepaid card for each pair of qualifying Monroe Quick-Strut replacement assemblies sold in September and October. “The Monroe Quick 2 Install Rewards program is an exciting opportunity to earn some

Continued Program Success

It was a big year for Continental Tire the Americas’ Gold Dealer program, with a record number of tire dealers qualifying for its 10th annual incentive trip. This year, 304 dealers, including 31 new Elite dealers, sold more than 2,000 units each in 2014 to qualify for a cruise through the Caribbean between March 23-29.

Tire Pros: Winning Formula in the Ring

Five years after The Walt Disney Co. was founded in 1923, the Walt Disney Studios division created arguably the most popular character in the history of animation: Mickey Mouse. Since Mickey Mouse’s cinematic birth, the company and brand has exploded. Today, Disney is a mass media empire that, among other things, owns and operates 14

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Army of Advocates

By now, you’ve been in the business long enough to know what it takes to earn a customer’s trust. Through top-notch employees, honest and thorough vehicle service, clean and comfortable showrooms – and of course, impeccable customer service – your tire dealership likely is reaping the rewards of hard work and focus. But there’s always

Conti Takes a New Tone to Its Gold Dealer Meeting

Over the nearly 10 years of its Gold Dealer Meetings, Continental Tire the Americas has alternately spent time apologizing for poor fill rates or addressing other shortfalls in product, production or pricing. Such is the lot for a company that has been both building and repairing itself over the last decade. This year’s gathering –

Continental Adds Capacity, Expands Gold Dealer Benefits

At its annual Gold Dealer Program meeting and incentive trip, Continental Tire the Americas offered updates about its production expansions, new products, dealer program and education enhancements, and marketing and sales promotion efforts.