Omni United’s Timberland Tires has been selected as a finalist for two sustainable design and innovation awards—The Guardian Sustainable Business Award and WGSN Futures Award. Both awards recognize brands for their design, innovation and sustainability.
“It is an honor to have Timberland Tires shortlisted for the prestigious Guardian Sustainable Business Award and WGSN Futures Award,” said GS Sareen, founder and CEO of Omni United. “It is even more special as it coincides with the first anniversary of the consumer launch of Timberland Tires in the United States. Working with Timberland and our recycling and distribution partners in the U.S. is an amazing and rewarding learning experience for all of us involved.”
Launched in April 2015, Timberland Tires is a collaboration between Singapore-based tire designer and manufacturer Omni United and lifestyle brand Timberland. The tire line is purposely designed and created to give the tire tread a second life. When the tread wears out, the tire is eventually recycled into Timberland footwear.