Midas has announced that for every tire installed in its stores through the end of this year, the company will donate one meal to Feeding America, the nation’s largest hunger-relief charity. In addition, to help spread the word, the company will donate one meal when someone posts a photo of a tire to Facebook, Instagram, or Twitter using the #1Tire1Meal hashtag.
The tire-focused outreach is an extension of Midas’ Drive Out Hunger program, which has provided more than one million meals to those in need since November 2014.
“Drive Out Hunger offers us an opportunity to reach out and assist the communities where our customers live and where we do business—and our franchisees have stepped up,” said Brian LePorin, Midas marketing vice president. “At Midas, we have set ourselves the goal of being Always a Touch Better, and Alan and his team, along with numerous other franchisees, are living up to those standards through their commitment to Drive Out Hunger.”
In addition many Midas dealers already donate $1 for every oil change in their stores and run food drives in their waiting rooms.
