Michelin North America has launched online retail tire sales for consumers in southeast markets through MichelinMan.com.
“Michelin does not own any retail stores, so our close relationship with dealers is critical for the success of this program,” said Scott Clark, chief operating officer, Michelin North America. “We have worked very closely with our retail partners to ensure we have an offer that promotes their business while also offering consumers the convenience of researching and buying online.”
Michelin first moved into e-commerce earlier this year when it began selling BFGoodrich branded tires online.
While MichelinMan.com is currently serving southeastern U.S. states, Michelin plans on rolling out the program nationally by mid-2017.
When an order is placed online, consumers will schedule an installation appointment with a local service provider based on proximity and tires will be shipped directly to the service provider, Michelin said.