In 1889, brothers Édouard and Andre Michelin founded the French tire company Michelin. To commemorate its 125th anniversary, Michelin North America is encouraging people to embark on a quest for the Michelin Man and other prizes.
The contest, called “Michelin’s Quest for Adventure,” is being conducted with Geocaching – a real-world, outdoor treasure hunting game using GPS-enabled devices. Michelin will award prizes to individuals who find one of nearly 1,500 Michelin Man tire pressure gauges hidden across the U.S. and who then share a photo on Facebook, Twitter or Instagram using the campaign’s hashtag #MichelinQuest.
To participate, users can create a free account on Geocaching.com, and use a GPS device or smartphone and navigate to a hidden Michelin Man tire gauge in a geocache nearby.
The photos with the most likes on Michelin North America’s Facebook page will win the opportunity to choose between two grand prize experiences. The first is a fine dining experience at the exclusive gala to celebrate the release of the Michelin Guide in New York City, San Francisco or Chicago. The second choice is to attend one of the inaugural Formula E races in either Miami or Los Angeles.
The 10 best photos will also win a set of Michelin passenger car or light truck tires.
The contest runs from Sept. 8 to Dec. 31. For complete details visit, along with contest rules, visit michelin.geocaching.com.
