Michelin, ADTSEA Publish National Tire-Safety Curriculum - Tire Review Magazine

Michelin, ADTSEA Publish National Tire-Safety Curriculum

To help reduce preventable crashes among teen drivers, Michelin North America Inc. and the American Driver and Traffic Safety Education Association (ADTSEA) have published the first national tire-safety training module for driving instructors.

“Michelin and ADTSEA have worked closely to create a new educational course that directly addresses the critical issue of tire safety for new drivers,” said Sheryl Wilkerson, vice president of federal government relations for Michelin North America. “Michelin is committed to reducing the number of preventable crashes involving teen drivers by providing simple tire-safety education tools and tactics that can help save lives.”

The updated training module provides standardized tire-safety education materials and new resources such as videos and hands-on exercises for instructors and students. ADTSEA will incorporate the module into the ADTSEA 3.0 Driver Education Curriculum, which is currently used for state driver education in six states: Hawaii, Illinois, Michigan, New York, North Carolina and Virginia. Minnesota, Wisconsin and Utah also use the program along with other curricula.

Before National Teen Driver Safety Week, Michelin and ADTSEA offered a free curriculum workshop on Oct. 17 for Florida driving instructors in Miami.  Michelin and ADTSEA will another free workshop in Long Beach, Calif., in April 2016.

The new curriculum will be available at the ADTSEA website for free download.

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center

Other Posts

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400