In an effort showcase the trust and reliability of its brand, Meyle has revamped its brand with a new logo and message: “Driver‘s best friend.”
“With the brand relaunch we are sharpening our brand image”, explains André Sobottka, board member in charge of Meyle’s sales, marketing and communications. ” Meyle products are designed to quickly become a driver’s best friend: Each Meyle part allowing a professional mechanic to perform the required repair swiftly and remedy the problem reliably is a testimony to our expertise.”
Meyle offers 21,000 products, with 750 of those being Meyle-HD parts.