As the Los Angeles Lakers continue through the NBA playoffs, Kumho Tire USA continues to offer its support.
For the second game in the best-of-seven playoff series against the New Orleans Hornets, Kumho provided all 19,000 fans at the Staples Center with a purple Kumho-branded rally towel.
The Laker Girls routine during the second featured the cheerleaders in red, fitted Kumho shirts.
The Kumho-branded lower section of the scoreboard, complemented by the LED ribbons, added to the branding at the Staples Center.
“The Lakers are working hard for a three-peat in this year’s playoffs, Kumho’s brand awareness is increasing significantly, and the fans are there every step of the way,” said Rick Brennan, vice president of market for Kumho. “We couldn’t be happier with the achievements we have all made this year and look forward to more to come.”