With the approaching college football season, Kenda USA has signed sponsorship agreements with four colleges. The tiremaker signed a three-year sponsorship deal with University of Georgia, University of Mississippi, Vanderbilt University and Elon University.
“We are thrilled to have several new partners. All of these markets have seen continual growth in distribution over the years and it is an exciting time to join these passionate fans,” said Liza Hegemier, automotive associate marketing manager at Kenda.
In addition to the four new sponsorship deals, Kenda has been a sponsor of The Ohio State University Athletics for several years. Kenda’s involvement at the universities will include a focus on football and basketball at Ohio State and Vanderbilt, a focus on football at Ole Miss and Elon, and basketball at Georgia, the tiremaker said.