Mid-America Tire Dealers Association has agreed to participate in the Tire Industry Association’s Automotive Social Portal (ASP).
“We are delighted that the Mid-America Tire Dealers Association has agreed to join the network of growing participants in the ASP. We look forward to working with the MATDA in this exciting new opportunity,” said Roy Littlefield, executive vice president of TIA.
The ASP is a joint effort between TIA and the Automotive Marketing Foundation.
The portal provides a cloud-based infrastructure that allows TIA and other content providers to create and distribute consumer educational content, national, state and regional governmental issues through the dealer network to consumers.
The ASP is free to all independent dealers in North America.
For more information on the Automotive Social Portal, contact TIA at 800-876-8372.