Yokohama Tire Corp. has kicked off its "Home Team Pride" NFL team jersey promotion, which runs from Sept. 1 through Oct. 16.
The promotion involves a jersey giveaway where dealers in the specific markets offer free, official replica team jerseys to every customer who buys any four Yokohama tires.
The three teams involved in the promotion are the Dallas Cowboys, Denver Broncos and Baltimore Ravens.
This is the fourth consecutive year we’re partnering with the NFL,” said Shawn Denlein, Yokohama director of consumer tire sales. “Everyone’s ready for football season and once again we expect it to help highlight our line-up of tires.”
Along with the three NFL teams, Yokohama’s 2010 sports sponsorship program includes MLB’s Los Angeles Angels and the NBA’s Boston Celtics and San Antonio Spurs.