Jack Williams Tire, a full-service tire and auto center with 36 retail locations throughout Pennsylvania, has launched a new rebranding campaign, “The Right Way” to show their commitment to their customers.
The rebrand includes new customer-facing marketing messages that will be showcased on television and in print – as well as carried through to outdoor advertising, digital promotion, and in-store signage. In addition, Jack Williams Tire will be launching branded content directed at offer tips and guidance to drivers via their blog on JackWilliams.com – as well as an expanded social media campaign.
“At every one of our local Pennsylvania shops, we pride ourselves on taking care of customers and their cars, day after day. This new campaign both visually and emotionally captures just that,” said Scott Friedman, director of marketing, Jack Williams Tire. “The right tires, at the right price, done the right way. That’s what we’ve been doing at Jack Williams Tire since our family started this business back in 1929. Doing it this way is just simply the right way – The Williams Way.”
To lead the rebranding effort, the company has partnered with the advertising agency LevLane. The new campaign that highlights the following core components of the business:
- Right Tire: Jack Williams Tire believes in giving every customer the right tires for their vehicle—not the most expensive, or even the most popular, but the one their experts truly believe will serve them the best in the long run.
- Right Price: Jack Williams is committed to giving their customers the lowest tire price. Period. In fact, if you find tire prices lower elsewhere, just let them know, and they’ll match that price on the spot.
- Right Way: Jack Williams operates with honesty and integrity—values instilled in us from their founder Jack Williams himself. They don’t believe in up-charging or overselling—they just give customers reliable service and quality tires, day after day.
