Highways Agency, Infinity Join U.K.'s TyreSafe - Tire Review Magazine

Highways Agency, Infinity Join U.K.’s TyreSafe

U.K. tire safety campaign group TyreSafe has announced the Highways Agency has become a full member, following its endorsement of last October’s tire safety month campaign. By becoming a full member, the Highways Agency will be represented at the group’s regular board meetings, helping to improve dialogue and collaboration between the organisations, says TyreSafe.

“We have been working increasingly closely with the Highways Agency to raise awareness about tire safety issues over the last two years,” explains Stuart Jackson, chairman, TyreSafe. “Through this relationship we have established a number of other key partnerships and initiated some very successful activities. By formalizing our relationship, I am confident that this will help accelerate our activities, raise awareness levels even further and help to save even more lives.”

Stuart Lovatt, road safety action plan coordinator at the Highways Agency, added: “We are delighted to have been invited to formally join TyreSafe. We look forward to building upon our existing relationship and helping to improve the attitudes and behaviours of drivers toward tire care.”

Also joining the ranks of TyreSafe is another tire manufacturer, Infinity Tyres. The tiremaker says it will “use its industry knowledge to assist TyreSafe in a wide range of campaigns” aimed at improving road safety. “TyreSafe plays a vital part in making our roads a safer place, so we are delighted to be new members,” explained Jorge Crespo, European general manager, Infinity Tyres. “With our industry knowledge and insight, I believe we can help play an important role in raising awareness about the importance of tire safety.”

Jackson added that “with a wealth of expertise, and an ongoing commitment to tire research and development, Infinity will be a valuable addition to the organisation and help make our campaigns even more effective.” (Tyres & Accessories)

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH