Hankook Steps up to the Plate With Baseball Promo - Tire Review Magazine

Hankook Steps up to the Plate With Baseball Promo

As Opening Day festivities kick off the 2011 Major League Baseball season in ballparks around the country, Hankook Tire America Corp. rolled out its game plan for a new spring incentive: the Hankook "Great Catch" mail-in rebate and car giveaway promotion.

As part of the promotion, consumers who purchase four select Hankook tires of any size from an authorized dealer between April 1 and June 30 are eligible for a mail-in rebate up to $60. Eligible tires include the UHP Ventus V12 evo, UHP all-season Ventus V4 ES, light truck/SUV performance all-season Ventus AS and the premium touring all-season Optimo H727.  

By registering online at www.hankooktireusa.com/greatcatch2011 between April 1 and June 30, consumers will automatically be entered into a random drawing to win the promotion’s grand prize – a 2011 Ford Explorer Limited (no purchase necessary).

“Our baseball themed rebate and car giveaway promotions have been extremely popular with consumers in the past,” said Soo Il Lee, president of Hankook Tire America Corp. “Tens of thousands of consumers participated in last year’s Great Catch and Great Hit programs, making the decision to launch Great Catch again this spring an out-of-the-park home run. Our commitment to baseball as a platform for branding Hankook Tire in the United States continues to grow and consumers and dealers are responding very well.”

Hankook will be promoting the rebate and Explorer giveaway through print, television and online channels. Posters at retail locations will detail the offer, and consumers can also take advantage of a “Quick Read” code that will send information about the promotion directly to their mobile phones. To further reinforce its commitment to baseball, Hankook also plans to advertise its brand behind home plate in MLB parks around the country.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH