Hankook Tire America Corp. is a finalist for the 2015 North America SABRE Awards for its “Hankook Speeds Ahead with Formula Drift Sponsorship” campaign. The tiremaker is one of five finalists in the automotive category for its public relations and social media activities surrounding Formula Drift.
Hankook Tire developed the campaign in partnership with the Brodeur Partners agency. It was designed to engage a broader audience by bringing the Hankook Tire-sponsored Formula Drift motorsports event experience to its fans through social and traditional media, Hankook said.
Michelin, Toyota, Audi and Valvoline are also finalists for the SABRE Award in the automotive category. The SABRE Award winners will be announced on May 5 in New York.